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Marketing Strategy and Consumer Behavior
Marketing Strategy and Consumer Behavior
Consumer behavior explores how individuals and groups make decisions to purchase, use, and dispose of goods and services. This field examines the motivations, influences, and processes that guide consumer choices, providing essential insights for businesses.
What is the marketing concept in consumer behavior?
The Marketing Concept focuses on the needs of the buyer. 2. The Sales Concept is preoccupied with the seller's need to convert his/her product into cash. The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).