Description: You’re tracking revenue. You’re tracking reach. But what if the biggest driver of long-term brand growth, visibility, isn’t even on your radar? In this dynamic keynote, Christina Lenkowski introduces the “Visibility KPI”: a metric used by top-performing marketers and founders to ensure their brand isn’t just seen, but trusted. This talk addresses the silent frustration of doing “all the things” with little brand traction. With clarity and edge, Christina shows how to shift from reactive marketing tactics to a sustainable, visibility-first strategy. She unpacks where real visibility happens (hint: it’s not in your own content), how to prioritize platforms that build credibility, and how to align your earned media efforts with bottom-line business goals. This isn’t about doing more, it’s about doing visibility better: strategically, sustainably, and with a clear KPI to measure it.

Christina Lenkowski is a visibility strategist and founder of Publicity by Christina, an agency specializing in earned media (especially podcast guesting) for expert-led brands. With more than 900 client placements and a deep track record in regulated industries, she helps brands move from best-kept secret to sought-after authority. Christina is the creator of the “Visibility KPI” framework and the signature workshop “Build-A-Pitch,” used by founders and marketing teams to track visibility and craft high-converting media outreach. She’s known for her direct, witty delivery and her ability to make strategic visibility feel doable, even in complex or compliance-heavy sectors.