This abstract explores the intersection of faith, purpose, and resilience in modern entrepreneurship. Drawing from Nikki Cruise’s journey as an empowerment coach and founder of Joy Inspired LLC, it highlights how joy can be transformed into a measurable asset for leadership clarity, innovation, and sustainable business growth. Through the Joy Factor model, entrepreneurs learn to embrace emotional intelligence, spiritual grounding, and mindset transformation to overcome burnout and align profit with purpose. The findings emphasize that joy is not an emotional luxury—it is a strategic advantage that empowers leaders to navigate uncertainty, build resilient teams, and drive holistic success. This work contributes to a growing body of research that integrates personal growth, faith-based leadership, and entrepreneurial strategy in shaping the future of purposeful business leadership.

Keywords: burnout recovery; emotional intelligence; faith-based leadership; mindset transformation; women empowerment

Aligning our mission, values, faith, and actions creates an unstoppable force. This harmony empowers us to lead purposefully, inspire others, and make a lasting impact in business and beyond.

Nikki Cruise is an inspiring international speaker, best-selling author, and coach who shares her powerful journey of healing through joy. As a joy coach, she empowers women to embrace their worth beyond circumstances and equips business leaders to lead with abundance and joy every day.