Parul Yadav is a Toronto-based PR strategist and founder of North Wave Media, a boutique communications agency specializing in healthcare, senior care, and purpose-driven organizations across Canada and the United States. Working closely with healthcare providers, nonprofit health organizations, and senior care brands, Parul builds trust-first communications strategies that bridge the gap between clinical excellence and community connection Her work sits at the intersection of strategic communications, cultural competency, and accessible healthcare storytelling.