Michelle Lansdowne is Chair and Trustee of ISEE, a Scottish charity dedicated to raising awareness of visual stress. She holds an MBA in Sustainability, Innovation & Change Management from the University of Stirling, where her research explored the lived experiences of over 500 people with visual stress and compared the effectiveness of different interventions. With more than 25 years’ experience in global marketing leadership across SaaS, AI, fintech, and consumer sectors, Michelle brings strong strategic, communications, and advocacy skills. She is passionate about equipping professionals with the knowledge to identify, understand, and support individuals affected by this under-recognised condition