Pouya Zargar has completed his PhD in Business management and leads an active research lab focusing on HR, leadership, sustainability, marketing, and organizational psychology. Journal editor for MD{I, Elsevier, Sage Open, and Frontiers in Psychology. His work bridges the scholarly and commercial worlds, with expertise in data analysis, statistical modelling and marketing strategy. He is a statistician and marketing strategist for Poseidon Digital (immersive shows across the USA) and acts as management consultant for various firms.