Maja Vande Velde studied Film, Theater, and Literary Sciences, and developed a strong interest in how art and culture confront people with their worldview and themselves. After a 15-year career in media and television, she transitioned into marketing. With the rise of AI, she now focuses on helping businesses navigate AI solutions that truly meet their needs. As an activist, she is dedicated to defending women's rights in AI and tech, critically examining the impact of algorithmic systems on gender equality and representation.