Associate Professor (HDR) at Hassan II University- FSJES Mohammedia, Morocco, specializing in entrepreneurship, innovation, strategic management, and human resource management. With a Doctorate in Business Administration and significant experience in higher education. Her academic work explores intrapreneurial dynamics in SMEs, governance of startups, entrepreneurial intention and the role of HR in fostering innovation. She has published in peer-reviewed journals, contributed to collective books, and actively participates in national and international conferences. Her research aims to bridge theory and practice, particularly in the context of Moroccan businesses and entrepreneurial ecosystems.