3rd International Conference on
Artificial Intelligence in Healthcare and Industry
August 19–20, 2026 | Toronto, Canada
CPD Accredited
Four Points by Sheraton Toronto Mississauga 6090 Dixie Road, Mississauga, ON, L5T 1A6, Canada
Phone: +44 2045866818
WhatsApp: +442045864995

Artificial Intelligence Conference 2026

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Manjula Kumari
Manjula Kumari

Varanaa’s Health Care, India

Title : The Role of AI in Marketing Research in Transforming Patient-Centered Healthcare: An Evidence-Based Integrative Review and Strategic Framework

Abstract:

Abstract: Background: Marketing research has become increasingly important in supporting patient-centered healthcare by enabling healthcare organizations to better understand patient needs, expectations, experiences, and decision-making processes. Despite growing interest in this area, evidence remains fragmented across disciplines, limiting its application to healthcare quality improvement and strategic management. Objective: This systematic review synthesizes current evidence on the role of marketing research in patient-centered healthcare and proposes the Communication, Analytics, Relationship, and Experience (CARE) Framework as an integrated conceptual model for guiding healthcare organizations in the strategic use of marketing research. Keywords: Marketing research; patient-centered healthcare; patient experience; healthcare quality; patient satisfaction; healthcare management; systematic review; CARE Framework.

Biography:

She has graduated from many premium educational Institutions. Pursued her Doctorate in Physical therapy from University of Montana, USA, ALPDE from IIML, PhD in Healthcare Management from IICUT, Cambodia. she has 18 yrs of experience in Healthcare Management, She holds 3 world records for her innovative concept of "Comprehensive approach in conservative management of obesity non-surgical" and she is awarded with many national n International awards. She has been a keynote speaker in many national n International conferences n presented her Research papers in many journals and conferences She's President of Health and Fitness Council, WICCI, A.P, India. She has been the Jury member for Stevie awards for four consecutive sessions. She's International member of APTA and Member of ACHE.