In today’s competitive aesthetics market, every practice offers similar treatments - but not every practice earns patients for life. The true differentiator isn’t a laser, an injectable, or a price point - it’s the patient experience. This session reveals a proven framework for transforming satisfied patients into loyal advocates who spend more, refer more, and leave five-star reviews that fuel continuous growth. Drawing on over a decade of experience in aesthetic industry operations, data analytics, and customer retention, Izhak Musli will guide attendees through actionable strategies to:
• Measure & Improve Satisfaction - Learn how to use Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to uncover what patients really think, and how to act on that feedback.
• Build High-Impact Loyalty Programs - Structure rewards that increase retention, drive higher spend, and create VIP experiences without adding complexity.
• Leverage Referral Incentives - Implement compliant, ethical programs that turn your happiest patients into your best source of new patients.
• Maximize the Power of Reviews - Develop a system for generating consistent, high-quality online reviews that boost reputation, trust, and conversion rates.

Attendees will leave with a step-by-step playbook for embedding loyalty, referrals, and reviews into the DNA of their practice - and turning these three pillars into powerful growth engines. This is not theory; it’s a data-backed, repeatable system that works in real-world practices. 

Izhak Musli is a serial entrepreneur, strategic advisor, and national speaker with 15+ years of leadership experience in business analytics operations, and practice management. He is the Founder & CEO of Get Kudos, a Customer Retention Management Platform launched in 2025 to help in-person businesses drive customers loyalty, satisfaction and growth.

Previously, Izhak co-founded AtlasKPI (the first business intelligence dashboard in aesthetics) and MedicalPRM (a digital lead management tool), both of which were acquired. He served as Co-CEO of APX Platform, leading its successful merger with Engage Technologies Group (now Clarity) before concluding his tenure as SVP of Product Development & Data Science in 2024.

Beyond his ventures, Izhak is a Co-Founder of the 4S Summit by The Aesthetic Success, Founder & President of IZM Consulting, and an Advisory Board Member for multiple companies. He specializes in data-driven strategies, operational excel